The role of artificial intelligence in digital advertising and marketing

Digital advertising and marketing, media buying and the "red balloon" situation

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Artificial intelligence is now disrupting the way organizations buy media and advertise. New AI-based promotions require personalized advertisements to be delivered to audience segments centered on advanced algorithms and many facts. Even in today's classic electronic Internet marketing, there are certain subdivisions and positionings. These subdivisions and positionings are actually based on restricted data sets usually obtained from public information sources (such as buyer contact information).

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Content generation status

Artificial intelligence may plan and produce a large number of high-quality articles. These tools can be further used to proofread written content and then distribute it to the right people on a large scale on the right platform at the right time.

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